Tuesday, November 20, 2012

LinkedIn Profile Information = Make Sure Yours Is Outstanding


Realizing how much LinkedIn has to offer can be very overwhelming, especially when you first join and then wonder, “How am I going to build enough connections to make it worth my time?”  Again, the profile page is going to be your best place to start, just as LinkedIn immediately takes you there to fill out as much information as possible.  It is very important not to skip this step, or to just put minimal information here.  You only get one chance for people to decide whether they want to connect with you.  While some people might know you well and automatically click on the accept button, there are others who might be unsure of who you are or may need a little informational reminder to refresh their memory.  


So where will they go?  Directly to your profile.  


This might be the only time they will ever look at your profile, which is why you must take the time to write your profile in order to leave an impression, or result in action!



What information are you finding most interesting and helpful when reading various profiles?


Please feel free to connect on LinkedIn with Steve Gramling, our company President.


Sunday, November 18, 2012

Your LinkedIn Profile = Potentially HUGE Business Profitability

LinkedIn gives you a strong business platform to tell your own story, unlike any other social media environment, aside from your own blog or website.  Within your very own company page, there are company and product pages, along with the expansion of your profile, you can create an unbelievably large commentary on all your personal and business experience and capabilities. More to come on this topic.  

Please connect with our company President, Steve Gramling.

Saturday, January 14, 2012

Promo Prouducts, The Kardashians, OJ Simpson, and Maui


The Kardashians, OJ Simpson, and Maui - How They Effect Your Promotional Products Marketing in 2012


i am currently visiting my family in Maui.  Last night we all sat down for a great feast of local Hawaiian fare - BBQ T-Bone, Safeway take out potato salad, and french bread soaked in butter.  While watching the sunset over Kihei, someone brought up OJ Simpson and his famous white Bronko slow police chase.  What year did that take place?  Wasn't one of his attorneys the dad of the now famous Kardashians?  Out came my son's new IPhone, my sister's Android, and while they were texting the questions, I was asking Siri.  Within minutes we were drilling down all the facts about OJ's trials and his current status in a Nevada prison. 

The world has changed again.  The ubiquitous smart phone and it's not quite as smart cousin, the cell phone, are changing the way people get information in ways never contemplated.  And this means in ways that will effect you.

1. There are 4.0 billion mobile phone owners on the planet. (from 60
Second Marketer).  More people own a cell phone than own a toothbrush.

2. Brands using SMS and MMS can reach nearly 95% of mobile phone
subscribers on both smartphones and non-smartphones alike. (from Mobile
Marketer)

3.  79% of smartphone users use their phone to help with shopping, with 74%
ultimately making a purchase as a result. (from Search Engine Land)

4. Mobile coupons receive 10 times higher redemption rates than print
coupons. (from Mobile Commerce Daily)

5. 70% of mobile searches lead to action within one hour. It takes one
month for the same percentage of desktop users to take action. (from
Mobile Marketer

Your clients need to be able to find you on their mobile phone, your website and other online media need to be mobile phone ready, and you should be considering creating your own app.