Have you ever watched a ripple effect? It amazes us to watch something small and seemingly insignificant bring about a huge result. We see it in nature, in business decisions, and circumstances involving relationships.
In his book The Tipping Point, author Malcolm Gladwell explores various social, business and cultural phenomena that began as a result of little changes or decisions.
The Tipping Point is the biography of an idea, and the idea is very simple. It is the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.Gladwell explains that most of us, upon hearing the word contagious, immediately think about a virus or cold being passed from one person to another. But the idea of something being contagious - whether an idea, product, or method - can bring about unprecedented effects in both positive and negative ways. Most of us are reading books, articles, and blogs to bring about change we think should take place. But what do we do with the result of major change that comes from something outside of ourselves?
Today, we see this type of "epidemic" happening in the form of YouTube videos going viral. Business marketers everywhere scratch their heads, wondering what makes a homemade video get hundreds of thousands of views, while a well funded, professionally marketed video barely gets a thousand views.
This has tremendous meaning for entrepreneurs and business people everywhere. There is no limit to the impact that one little idea or change can make.