Advertising Specialty sales can be very rewarding. The tips and sales methods shown here are specifically designed for the promotional products business. We at BikeNSafety Promos hope that these ideas will increase your sales of great advertising specialty items.
The 5 Basics to Selling Aren’t Hard. Caring Is Hard
There are only 5 basic elements to selling anything from Amway to iPhones, or from insurance to yourself. Doesn’t matter. Same 5 things.
1. Enthusiasm. Passion. Engagement. Positive attitude. Call it what you will, but if you are not enthusiastic, passionate, engaged, and positive about your product, the company you work for and your own role in the sale, why would you expect your client or buyer to feel passionate about buying your product or service. Either get enthusiastic or get another career.
2. Find the Need and Fill It. Listen. Care. You’ve heard this adage before: No one will care how much you know until the know how much you care. Anyone can hold up a product and give 30 seconds or maybe even 5 minutes on its bells and whistles. That isn’t selling, it is performing, teaching, hawking.
Before you can truly sell a product, you need to know what the buyer wants. No assuming allowed. Ask pertinent questions with follow ups. Now use the answers to help you weave your story about the fantastic benefits you have to offer that will solve this person’s needs, hurts, or desires. Sell the benefits. Support those with the features. Sizzle first, then steak. Most of all: Care!
3. Learn to Love Objections. Don’t be dismissive, argumentative, defensive, or disingenuous. A customer who nods along with your presentation is likely about to nod off. The interested customer will almost always have questions and objections to everything from color to price. Be clear about their question by asking questions about their questions or objections. Now that you are clear, explain the benefits that will meet the objection.
4. Trial Close. Take their temperature. You needn’t do a trial close on a $10 item. But when selling items in the hundreds of dollars or more, you want to check out the client’s emotional investment before asking for the order. If you care about providing this person with the best possible solution, you will want to determine if you and they are on the same page regarding that solution. Take the most important benefit and feature. Ask if your product or service seems to be fitting that benefit. If yes, move to another benefit and ask again. If yes, you are ready to close.
5. Embrace the close. Help the shy sheep to move. A close should never be seen as aggressive. A close is a polite thing to do. It is no different than asking for someone to pass the salt and then thanking them for doing so. When it is pretty obvious that everyone agrees on moving forward, the polite thing to do is for the seller to ask the buyer if they would like to make the purchase.
My new close is: “So, should we do this?” stated cheerfully. It has been very successful. The age old close is the choice close: Do you want the red one or the green one? Cash or charge? There is also the assumption close; you merely move on to sell accessories or related items.
So, there you have it. A nutshell of how to sell. These are easy to remember and easy to do. The hard part is the discipline to CARE ENOUGH about the other person and their needs. That’s right. Most salespeople care more about the process, their own ability to spew knowledge, their commission, their ego, or the line of people waiting than they do about making sure that they customer in front of them has a fantastic experience during the sale and after the purchase.
The result is a failure to ask and listen, then ask and listen some more. Then truly hear what is being said by this unique person. If you do this part right, the rest will be remarkably easy.
Email Blasts Are Door Hangers. Good Blogging Is a Stuffed Mailer
Never fear, social media will never replace Promotion Products, but as a distributor or salesperson in the advertising specialty arena, your use or failure to use social media can easily be compared to your clients missed opportunities in the employment of imprinted merchandise to increase leads, actions, sales, and profits.
1. Social media isn't the only way or even the best way to market. Many businesses, and even some in the promo business seem to think that the great "free" method of social media is the panacea to increasing exposure, leads, etc. In fact, leading experts continue to point to word of mouth as representing 70% of the way almost all businesses get new clients. Customer service is still the leading way to accomplish customer retention. Promotional goods and social media represent outstanding marketing tools with higher than average ROI, but they are just part of the tool chest.
2. You don't need to and should not try to use every type of social media. Far too many businesses today think they need to chase every single type of web based marketing. This would be like using promotionals for every marketing need. It just doesn't make sense. Carefully posture your online effort to meet the client where they shop and to most effectively create the actions you seek to generate. In general, email blasts and YouTube video are the most effective online tools today. However, your client might really respond to Linkedin or Pinterest.
3. Just because social media is so inexpensive, doesn't mean that the ROI is better than much more expensive marketing approaches. Even for small businesses, a trade show or well crafted print ad might create a much higher ROI than giving away water bottles at the school fair. The same is true for "free" media. First of all, it isn't free. I figure my time at $70 an hour. Creating this blog post was anything but free. Second of all, there might not be any tangible order that comes from this single posting, just like there might not be a tangible order from sending out an annual calendar.
4. Social media is very much like the tschotchke biz in that most of both are reminders. The goal in both is more often to keep the advertiser front of mind as opposed to creating the immediate sale. This is not always true for either, but is generally the primary motivation and result.
5. Quality counts. I know full well how often you have tried to convince your clients to go to multiple colors or a product that will actually work for its intended purpose for more than an hour. But they only have a 50¢ budget. It is no different with social media. If you only blog once a month, or only send out two emails a year, or if the posts or the videos or the emails are just not attractive, thoughtful and spelled right, they aren't going to get you much in the way of results.
Can you think of other ways that social media marketing is similar to promotional products marketing?
Hashtags Are Easy to Use and Help You to Get Found Online
If you are creating any online content for your promotional products distribution business, you want to maximize the effectiveness of that content. The effectiveness starts with getting eyeballs on the
Boogles Molded Bicycle Safety Lights
content. If you can get someone to look at it, hopefully it is crafted in a way to create action or conversion. Simple. Almost like a promotional product. If I can get someone to look at the message on the product that I have given them for free, and they take action as a result, the product has done its job. We happen to believe that our cute little Bug-Eyez or Boogles bicycle safety lights are really good at getting folks to see the message. (Sorry, I couldn't help myself.)
Online content comes in two forms, long and short. Websites, blogs, YouTube videos, articles, PR releases are all long form. We typically use the short form media to point to the long form. So we Tweet or Google+ or Pin or Instagram or update on Linkedin or Facebook with teaser messages to get folks to go look at the long form media. These short form media can all take advantage of hash tags to create a better chance of more action.
Your potential client might be doing a search on Twitter or some other Twitter search engine. If they look up #Chicago or #fundraiser or #promoproducts, your tweet will be there. Once they see your tweet, they might just choose to go immediately to the underlying media using the short url that you have provided.
Not all hashtags are created equal
Why not have #safetylight as a hashtag in the above sample. Because no one is looking for the hashtag #safetylight. We wish they were, but they aren't. So, your primary use of hashtags will be to use them where there is lots of traffic. How do you know?
There are many ways:
Obvious things like virtually any major city name, major brand, movie star, current news story
Important groups of things like cats, homes, kitchens, authors, cakes
When it is less obvious, you can check with Twitter and see how often there is action
You can also check with other services like http://www.hashtags.org/analytics/
So the above perfect tweet is using hashtags that were either obvious, like Chicago or fundraiser, or that I had researched. #PromoProducts is the most used item in our industry, although #PPAI, #ASICentral, and #Swag were also good hashtags. On the other hand, #Swag gets a huge amount of traffic, but much of it is unrelated to the industry.
Other instructional hashtag links
My goal in this post was to lay out hashtags in the simplist possible way. If you already use social media in the way I described in the opening paragraph, then this will be about all you need to start using hashtags. However, you might really want to dig deep and learn all there is to know. Here are the resources that I found most useful:
How are businesses converting page visitors into customers Apparently, it's all about the updates. Social Media Examiner describes 5 ways you can help increase your business opportunities from getting people not to just merely stop by, but gives practical ways you can invite them to stay awhile and shop!
Do you want to convert your fans and followers into paying customers?
Are your social activities working?
In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.
Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.
Some social media updates can help with sales more than others. Image source: iStockPhoto.
#1: Incorporate a Clear Call to Action
Your customers and fans visit your social media pages for a variety of reasons, but generally speaking, they want to do something or learn something.
Some people are looking for information about your company, some are looking for details about products and services, some want access to special deals and coupons, some want to see if you have any contests or promotions running and some may be looking for expert tips and how-to tricks.
If you don’t give them what they’re after, they won’t return. Use status updates to give them what they want and what you want: a sale.
Post calls to action like “Click here for a Facebook fan exclusive coupon,” or “Enter to win…”
Target has a Twitter account where followers can see deals the retailer has in stores.
But remember to stay true to the 70-20-10 rule: 70 percent of your page’s content should be information that’s valuable and relevant to your fans; 20 percent should be content that comes from other people and 10 percent should be promotional.
Once you know why your audience wants to interact with you on social media, be sure to give them the types of information they’re looking for.
#2: Convey a Sense of Urgency
Due to the ticker-tape nature of most social media platforms, you have a very limited amount of time to catch the attention of your customers/fans/followers. If they see an update with verbiage that compels them to “act now,” you win.
Using words like “For a limited time” or “On sale this week” or “Own it first” will catch the eye of your visitors.
You can also offer incentives for booking or buying immediately instead of later. Depending on your business, you could waive shipping fees, offer an extra week of your service or even a buy-one/get-one, etc. Ideally, post different time-sensitive offers on different networks.
For example, “The next 10 people who retweet this will receive 10% off their next purchase.” On Facebook you could use an app to make an offer like, “The first 10 people to share this on Facebook get $25 off a $50 purchase,” and so on.
Chili's uses their cover photo to announce a limited-time offer.
This is one way to use the instant nature of social media to your advantage.
#3: Offer Followers and Fans Exclusive Deals
This idea is similar to the previous one, but you want to make sure that your fans know the deals you’re offering are for fans of a particular network only.
To grow your following on a variety of networks and inspire loyalty, offer deals that are exclusive to each network.
Kate Spade New York always has something special cookin’ for their Facebook fans. Periodically offering special deals is a great tactic for a business that wants to keep its fans coming back again and again. And doesn’t every business want that?
Kate Spade New York offers Facebook fans exclusive deals and coupons on a regular basis. It keeps them coming back again and again.
This is a great way to reach out to specific audiences within your social media strategy.
#4: Encourage Sharing
It never hurts to ask your fans and followers to retweet, repin or share. Ideally you’re offering such a great deal that your fans and followers will want to share it anyway, but a little nudge is okay.
If your update is about a Facebook contest, you can even let your followers know that if they share the news about your contest, they’ll get an extra chance (or chances) to win.
National Builder Supply gives fans a chance to win a new chandelier by repinning their contest image on Pinterest.
When you ask your audience to interact with your content, they’re more likely to do it.
#5: Keep All of Your Social Media Profiles Current
When potential customers land on your various social pages, they should have a clear idea of what your business/brand is all about. At the very least, go through each of your business’s social profiles (Facebook, Google+, Twitter, LinkedIn, etc.) once a quarter and make sure all of the information is current, because social networks occasionally change dimensions and other details.
For example, earlier this year Facebook relaxed its rules about using calls to actionon cover photos, but many companies haven’t yet updated their pages to make the most of this space.
Tip: You can now include price or purchase information on a Facebook cover photo including phrases like “40% off this week only” or “Download our new eBook here,” contact information or other calls to action such as “Get it now” or “Tell your friends.” The main image should also give customers and prospective customers some insights about you.
In this image, Trunk Club tells you everything about what they do right on their Pinterest page.
The men's personal shopping service Trunk Club has a fantastic Pinterest profile that tells you everything you need to know about what the company does.
Never forget to give your social media audience the information they need about your business.
Over to You
These are just a few opportunities for you to connect with potential leads for your business. But together with a strategic plan, they can help convert the quality leads your business is looking for.
What do you think? What kinds of posts and updates have you found are the most effective for making a sale? Leave your questions and comments in the box below.
Jim Belosic is the CEO of ShortStack, a self-service custom app design tool used to create Facebook apps for Facebook Pages, websites and mobile. Other posts byJim Belosic »
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What is it that most working people want today? Meaningful Work That Brings Personal Freedom. In other words, the ability to have a job that not only brings income to cover all the bills (and some enjoyment too), but also provides a sense of purpose and fulfillment in the process.
Whatever the path you have chosen, whether through formal education or through the school of hard knocks, you probably did not intentionally set out to be in a career that promises to keep you trapped in a job you hate, suck the life out of you, and constantly reinforce feelings of hopelessness and meaninglessness.
The economic climate has affected everyone, intimidating all of us to live in fear and therefore, not really live how we want. Many of us have believed the lie that the American Dream is just a great slogan from the past.
Author Chris Guillebeau states his premise in this way:
The vital career question of what is risky and what is safe has changed permanently. The old choice was to work at a job or take a big risk going out on your own. The new reality is that working at a job may be the far riskier choice. Instead, take the safe road and go out on your own.
What if you could achieve your own life of freedom by bypassing everything you thought was a prerequisite? Instead of borrowing money, you just start--right now--without a lot of money. Instead of hiring employees, you begin a project by yourself, based on your personal combination of passion and skill. Instead of going to business school (which doesn't actually train people to operate a small business), you save the $60,000 in tuition and learn as you go.
Remember, this book isn't about founding a big Internet startup, and it isn't about opening a traditional business by putting on a suit and begging for money at a bank. Instead, it's the account of people who found a way to live their dreams and make a good living from something they cared deeply about. What if their success could be replicated?
Too many of us have become trapped in the idea that the only way to lead a life of fulfillment is to follow the path of "safety." We must learn to trust ourselves, to pursue that what we have always dreamed about.
What IS all the hype about Instagram? While some people are using this savvy little app for their own personal enjoyment, there is a whole new world which has opened up for those using it to enhance the creative presentation of their business products and services. The beauty of Instagram is that you can take pictures or even video, and then choose from a variety of "filters" to give the desired effect or mood that you are trying to convey. Social Media Examiner writer Debbie Hemley gives this amazingly thorough post, with 26 TIPS on how to creatively give your brand visibility to new markets!
Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.
It’s what to do next that presents a difficulty for many brands.
What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.
#1: Acquaint Yourself With How to Use Instagram for Business
Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.
Instagram's blog will help keep you in the know.
Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business.
#2: Balance Fun Images With Pictures From Your Business
Rachel Sprung writes, “Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. Have a healthy balance of fun images and business pictures.”
Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457.
One of the ten most engaging posts mentioning #Anthropologie.
Track the engagement on your images to find out what your followers like best!
#3: Cultivate a Following
Tim Sae Koo offers 3 helpful tips for getting more followers on Instagram:
Connect your Facebook account
Use relevant, popular hashtags
Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.
#4: Debut Videos
Instagram’s recent Video on Instagram has given Twitter’s Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds.
Jordan Crook charts the differences between Instagram and Vine in the image below:
Jordan Crook charts Instagram vs. Vine.
Honda debuted an Instagram video by making a joke out of the choice. Fun idea!
#5: Embed Instagram Video in Your Blog or Website
Last month, Instagram released a new embed feature for its desktop web browser version. Mike Gingerich provides helpful instructions, in addition to examples for when and how to use Instagram videos.
Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.
#6: Follow Your Followers Back
The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back. We’ll talk more about this in #23.
#7: Generate a Flexible Posting Plan
Carley Keenan offers the following advice on the frequency of sharing on Instagram:
“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”
#8: Harness the Power of Apps
Kay Tan put together a list of 20 apps that will enhance your photo-sharing experiences. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.
Use these apps to make Instagram a significant part of your social media marketing strategy.
#9: Inspire Potential Customers
Anna Colibri suggests you post photos that are relevant to your brand and potential customers.
Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees.
Whole Foods Market's photos are relevant to their brand.
Attract your target market with images that share a compelling and inspiring story.
#10: Juxtapose Use of Filter Types and No-Filter Images
Instagram provides a number of filters to change the look and feel of your photos.
A study conducted by Simply Measured earlier this year found 59 percent of the world’s top brands are now active on Instagram.
Their findings also shed light on choices around filtered photos: “Lo-fi is the filter of choice for 14 percent of brands’ filtered photos, followed by Valencia with 12 percent,Rise with 12 percent, Amaro with 11 percent, Hudson with 9 percent, Sierra with 9 percent, X-Pro II with 8 percent and Hefe with 7 percent.”
Simply Measured Favorite Filters: The Most Engaging and the Most Used.
Marketo also suggests that filters are more than a question of aesthetics, they can say a lot about you!
Shake things up a little every now and then, and try out a new filter or go the no-filter route.
#11: Kickstart Instagram Efforts With a Change in Perspective
Russ Meyer recommends that for brands to be successful on Instagram, they need to get past their inherent interest in selling and instead:
Share a distinctive view of the world
Cultivate a unique visual sense
Capture things that are interesting to the brand and to the core target customer
Train your eye to focus on what makes a great, provocative, engaging image
Entrust your Instagram presence to someone in the organization who understands how to align images with the interests of your target customer.
#12: Leverage Photo Contests on Instagram With Facebook
Businesses can host photo contests on Instagram using hashtags to organize submissions and an RSS feed to follow along with new photos as they’re added.
Over 17,000 fans saw the status update and 336 commented on it.
Use Facebook status updates to encourage your fans to enter your Instagram photo contest.
#13: Market Your Brand Using Trends
Remember when Twitter’s #followfriday seemed somewhat avant-garde? Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling.
Charles Mazzini takes us through the days of the week beginning with #ManCrushMonday and ending with #SelfieSunday.
#WayBackWednesday viewed on Statigram.
Find a trending hashtag that’s relevant to your marketing strategy andparticipate with images from your brand.
#14: Network on Instagram
Kim Garst writes, “Instagram connects people through photos” and suggests 3 essential ways to create a network:
Engage—like others’ photos and leave comments
Follow your already established followers from other social media platforms
Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well
#15: Optimize Your Profile
Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms—need to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding).
Brandon Gaille has a helpful list of what to include in your profile and Gerry Moranprovides an easy-to-digest graphic illustrating where everything shows.
Gerry Moran shows how to build the perfect Instagram profile.
Complete your profile with all of the information customers might need to find you and do business with you.
#16: Promote Your Business on Both Facebook and Instagram
Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.
James Borow explains, “Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million. It’s profiting from Instagram without having to advertise on Instagram… For now it’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.”
Capitalize on Facebook’s integration of Instagram to reach a wider audience.
#17: Quantify and Qualify
Want to know how your brand is doing on Instagram? There are image analytics tools such as BlitzMetrics and Curalate that will provide detailed insights.
Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments so that a brand can see how that popularity translates into added followers, but also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. It then pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date….”
Use image analytics to identify images and video that resonate with your fans and followers.
#18: Reward Followers
Collins Paris describes how American Express “offers its followers backstage entries to events such as fashion shows, concerts and even the U.S. Open.”
He recommends that retail brands reward their followers with discount codes and promos.
Follow American Express for insta-access to exclusive experiences, news and rewards through our lens.
Deliver perks to your followers so they will make viewing your feed content a priority.
#19: Showcase Photos of Employees
Showing your employees at work not only gives a behind-the-scenes view of your company, it’s also a way to celebrate staff and show them how much they’re valued. A great example is Beaucoup Bakery, which shares pictures of their staff with the hashtag #beaucrew.
A member of #beaucrew at Beaucoup Bakery.
Acknowledge staff members’ skill sets, successes and milestones on Instagram.
#20: Treat Followers to a Visual Experience
Sharpie shows followers how their product can be used to “start something” creative. The majority of their photos in their feed show drawings in a myriad of colors.
Grab a Sharpie and start something.
Find a creative way to showcase the use of your company’s products and services.
#21: Use Industry-Related Hashtags
If you’re at an event or location that’s designated by a hashtag (something like #smmw13), Jenn Herman recommends you add it to your photos so that event coordinators and other attendees can find them.
10 most engaging photos mentioning #smmw13.
Track the relevance of your Instagram hashtags with Nitrogram, the Instagram analytics and engagement platform that provides key metrics on hashtags including contributors, content, engagement and context.
#22: Video Important Brand Moments
Tom Edwards suggests that “Brands can share unique branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, extend the brand’s persona via video, preview upcoming events by adding visual context, share important news, drive promotional awareness, leverage Instagram video for promotion and create videos that show fan appreciation.”
Capture your company’s important moments in 15-second videos and share them with your followers so they feel included.
#23: Widen Your Exposure to Other Brands
As we covered in #6, it’s good practice to follow other brands on Instagram.Statigram is a great tool for finding brands and hashtags that relate to your brand. Simply enter the brand name or hashtag into the search box and click Search.
In this example, I wanted to see if Target had a profile on Instagram. They do!
Search for businesses and industry-related keywords on Statigram.
Use this tool to find, follow and research your competitors on Instagram.
#24: eXpose Something New
ABC World News often shares a photo about a broadcast they’ll be doing later in the day.
ABC News shared hours earlier that Robin Roberts would be interviewing Venus Williams.
Use Instagram to give your followers a first look at or sneak preview of an event, a product or news feature.
#25: Yuck it Up
Donna Amos writes, “While running a business requires dedication, sweat and sometimes tears, it should never be all work and no play. Instagram is perfect for displaying fun times in the office or when you’re out and about having lunch or dinner with coworkers. Sharing these types of images with followers speaks volumes. It not only suggests that you don’t take life too seriously while on the job, but instead you must be happy and successful in your career.”
All work and no play will make your brand a dull company on Instagram. Integrate images that show your human side to create stronger connections with your followers.
#26: Zap Between Instagrammers’ Images and Edit for a Longer Film
Lexususa had a cutting-edge vision with their #LexusInstafilm using 212 instagrammers’ images to edit together a 3:44 Instagram video to showcase the 2014 Lexus IS.
@Lexususa a brand who knows how to zap it to their audience.
As one instagrammer says in the video, the Lexusinstafilm is a great example of what Instagram is, “A community that comes together.”
Transform crowdsourced images into a unique video message that features and highlights the creativity of your loyal followers.
Over to You
These are just a few tips on how you can use Instagram to create a presence for your business. Check them out and see what works best to enhance your brand.
What do you think? Are you inspired to try Instagram in your social media strategy? Do you see a tip that will make a difference in your marketing? Please leave your comments below.
Debbie Hemley is a freelance writer and social media coach. She helps businesses develop and maintain social media content strategies. Follow her on Twitter @dhemley & Facebook. Other posts byDebbie Hemley »
