Showing posts with label business strategies 2013. Show all posts
Showing posts with label business strategies 2013. Show all posts

Sunday, September 29, 2013

Meaningful Work = Meaningful Life

Photo Courtesy: Amy Gizienski via Flickr
What is it that most working people want today?  Meaningful Work That Brings Personal Freedom.  In other words, the ability to have a job that not only brings income to cover all the bills (and some enjoyment too), but also provides a sense of purpose and fulfillment in the process.

Whatever the path you have chosen, whether through formal education or through the school of hard knocks, you probably did not intentionally set out to be in a career that promises to keep you trapped in a job you hate, suck the life out of you, and constantly reinforce feelings of hopelessness and meaninglessness.

The economic climate has affected everyone, intimidating all of us to live in fear and therefore, not really live how we want.  Many of us have believed the lie that the American Dream is just a great slogan from the past.  

When I stumbled on The $100 Startup: Reinvent the Way You Make a Living. Do What You Love, and Create a New Future, I couldn't help but feel excited.  The title alone gives the reader hope that this is not all there is, that not only can we think outside the box, but we can actually live out our entrepreneurial dreams in a tangible way.

Author Chris Guillebeau states his premise in this way:  
The vital career question of what is risky and what is safe has changed permanently.  The old choice was to work at a job or take a big risk going out on your own.  The new reality is that working at a job may be the far riskier choice.  Instead, take the safe road and go out on your own.
What if you could achieve your own life of freedom by bypassing everything you thought was a prerequisite?  Instead of borrowing money, you just start--right now--without a lot of money.  Instead of hiring employees, you begin a project by yourself, based on your personal combination of passion and skill.  Instead of going to business school (which doesn't actually train people to operate a small business), you save the $60,000 in tuition and learn as you go.
Remember, this book isn't about founding a big Internet startup, and it isn't about opening a traditional business by putting on a suit and begging for money at a bank.  Instead, it's the account of people who found a way to live their dreams and make a good living from something they cared deeply about.  What if their success could be replicated? 
Too many of us have become trapped in the idea that the only way to lead a life of fulfillment is to follow the path of "safety." We must learn to trust ourselves, to pursue that what we have always dreamed about.  


What is holding us back....REALLY? 

In case you missed it, check out How Smart People TACKLE FAILURE Head On!

Monday, May 27, 2013

To Sell Is Human: Business Book Review


Don't Be Stubborn When It Comes To Embracing Change

Book Review: To Sell Is Human by Daniel H. Pink

According to the author, we are all trying to sell something all the time: whether convincing our kids to accomplish their tasks, or persuading a friend to accompany us on an adventure, or even presenting all the beneficial reasons our neighbor should help invest in a joint wall.  

Daniel Pink explains that whether your job is in full-time sales or not, we are all in the business of selling.  He knows that this idea is not widely accepted; in fact, he believes that most people would balk at the idea that their lives frequently revolve around selling in one way or another.
Sales?  Blecch.  To the smart set, sales is an endeavor that requires little intellectual throw weight - a task for slick glad-handers who skate through life on a shoeshine and a smile.  To others it's the province of dodgy characters doing slippery things--a realm where trickery and deceit get the speaking parts  while honesty and fairness watch mutely from the rafters.  Still others view it as the white-collar equivalent of cleaning toilets--necessary perhaps, but unpleasant and even a bit unclean.  
I'm convinced we've gotten it wrong.
This is a book about sales.  But it is unlike any book about sales you have read (or ignored) before.  That's because selling in all its dimensions--whether pushing Buicks on a car lot or pitching ideas in a meeting--has changed more in the last ten years than it did over the previous hundred.  Most of what we think we understand about selling is constructed atop a foundation of assumptions that has crumbled.
Pink begins the book by explaining how the art and ideas behind "sales" (as it has always been known) have changed, even providing recent statistics showing that 40% of our time is used in trying to convince others to move in a certain direction, whether in our professional or personal life.

He continues by diving into key elements of workplace transformation:  Entrepreneurship (how intended barriers to sales jobs have actually turned into more opportunities), Elasticity (how we have found that our job skills must be flexible in moving across boundaries), and Ed-Med (a term coined by the author to describe the fastest growing industries around the world, combining educational services and health care and it's relevance).

Pink then goes even further to define the new ABCs of the sales trade, in order to better deal with situations that make us want to run and hide:
  1. Attunement - Bringing yourself into harmony with other people, groups, and contexts.
  2. Buoyancy - The necessary mindset to stay afloat even in the face of constant rejection.
  3. Clarity - The ability to make sense of problematic and muddled situations.
The last section of the book is about What To Do, in terms of how this book is practical for you, divided into three chapters entitled:
  1. Pitch - Learning ways to approach people in an age of limited attention spans
  2. Improvise - Learn improvisation rules to enhance your ability to persuade others
  3. Serve - Serving personally and with purpose, and why it matters
There is much more depth to this book than what could be barely touched on in a review.  Pink also gives a wonderful illustration on the art of storytelling and the impact it has on our ability to sell others our ideas.  He also draws from research to disprove a widely accepted assumption about extraverts being the best salespeople, which is something that most people believe makes a salesperson successful.

What changes have you had to embrace in the last year, in order to keep up with the pace of change in the business world?

Your comments on this subject are greatly appreciated!

You might have missed:  The Yin and Yang of Business: Is Education All You Really Need to Succeed?