Saturday, August 3, 2013

An Innovative Product That Potential Clients MUST See!


Have you seen the article we wrote about the many uses for Bug-Eyez bicycle safety lights?  This list was created from the ideas that you gave us at the PPAI show.  You also were very generous in suggesting potential buyers of both bicycle safety and general safety items.  We knew a few of these, and we will include those on the list below. 

You might find this list useful as you may already call on some of the categories.  Or you may be thinking you need a new idea or two for prospecting.  What a better way to go after new business than with an innovative product that potential clients haven't seen before, that was a huge hit at the PPAI show, and that is in a category with so many uses.  For more about Bug-Eyez, please visit http://BikeNSafetyPromos.com.

Have fun with the following list.  Better yet, go make some money:
  1. Police Departments commonly have bike safety programs, rodeos, or work with schools and other organizations to promote bike safety, pedestrian safety, and related safety issues.
  2. Optimist Clubs specifically target bicycle safety as a project and tend to have events during Bike Safety Month in May.  Sometimes Rotary, chambers of commerce, or other service clubs may be taking the lead in your area for these types of events.
  3. If a local organization is not heading it up, sometimes the school is doing the leading on bicycle and pedestrian safety.  Check with PTA or other parent organizations as well as the school administration.
  4. Parks and recreation departments or other city and county departments commonly have safety programs.  Find out from the mayor's office where to start looking.
  5. There is now a national effort under the banner of Share the Road.  Check with your state offices or Google Share the road and your state, county, or city to see if there are programs locally.
  6. Charity fundraising events for cyclists, runners, walkers, physically handicapped, and other groups are always looking for swag.  Bug-Eyez are the perfect item as they will actually get used at the event and after. 
  7. Bicycles and breweries.  Bicycles and coffee shops.  Not sure why, but over the years cyclists have become fans of great brewing, whether beer or coffee.  Local businesses offering specialty beer or coffee will likely be very interested in offering Bug-Eyez as a promotional.
  8. Pet stores and vets.  You may have seen our suggestion in the list of ideas for using Bug-Eyez.  One of those was attaching the LED safety light to a dog collar for night walks.
  9. Hospitals - We heard from dozens of distributors at the PPAI show that their hospital clients have multiple events and ongoing projects around safety.  Every one of these folks also believed that Bug-Eyez would be a great item for these hospital based projects.
  10. Closely related to hospitals was nurses.  Many believed that nurses would have personal uses for Bug-Eyez as they commonly are walking at night to their cars. 
  11. Kid stores or souvenir locations.  Kids love anything that lights up or blinks.  Parents like to keep their kids safe. 
  12. Running or cycling clubs.  Bug-Eyez can fit on handlebars, seat posts, belt loops, backpacks, fanny packs, camelbacks, or shoe laces. 
Do you have other potential markets for Bug-Eyez?  Please share. 

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