7 Ways To Convince Your Boss To Get On Facebook

Afraid To Share Your Facebook Marketing Ideas With Your Boss?

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You probably already know that Facebook is the hot spot leader in social media.  So why are some companies still not jumping on this simple bandwagon, where so many have experienced countless benefits of FREE advertising for their business.  It's also a great way to stay connected to customers in an ongoing way, providing them with information on current specials, company events with fantastic giveaways, and so much more.

You might already know about all the benefits of using Facebook, but maybe you're an employee working under a boss who just doesn't fully understand why this social media venue is worth their time.  

How would you approach this dilemma?

Photo Credit: Photopin

Here is a great article by Jim Belosic, providing 7 ideas to help convince your boss, or the big decision makers at your place of employment, of the incredible value of getting their business on Facebook!  In my humble opinion, the best step in this article is the first one:  Assess Your Goals.  The author goes on to explain that not all businesses will necessarily benefit from being on Facebook, and that before you approach the head honcho, you need to take the time to ask the following questions about goals and expectations:

• What are your expectations? If you’re starting a Page from scratch, make it clear that’s it’s unrealistic to think a Page will grow from 0 to 100,000 likes overnight.

• What kind of exposure do you want? Does your boss want to use Facebook for public relations or customer service? Or do you have a client that wants to use Facebook to promote limited-time offers or new products? How about increasing interaction (i.e., engagement) with existing customers? All of these are possible on Facebook.

• What kind of feedback would be most helpful for you? Do you hope to learn more about what existing customers think of your products? Or does your boss want to learn more demographic information?

• What demographic are you not currently reaching but is valuable to you? For example, do you hope to reach users in new regions, or older/younger or male/female users?

• What are your competitors doing that you like/dislike? If you love what someone else in your business sector is doing, explain how you can take a similar approach and what you will do to set your company apart.

• What kind of ROI do you expect? ROI is always a hot topic. Everyone wants to know how much more cash will be in the drawer if they invest in Facebook.

You will want to read the entire article to get the remaining 6 tips.  Marketing obviously cannot be ignored in any business, but the most important aspect of marketing is for you to examine what's working and why, in relationship to other businesses around you.

One of the best ways to get your business name out on the streets in a tangible way is through the use of imprinted promotional items, that are often given out at public events with the company's name printed right on the front!  This marketing approach can also be used in conjunction with any social media approach you decide best meets your company's needs.

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