Wednesday, May 22, 2013

40 Marketing Fundamentals That Will Make You Successful in 2013

Don't You Want to do MORE Than Just SURVIVE in Your Business?

Without a doubt, most people today are doing everything they possibly can to keep up with the ever changing pace of business marketing.  But here's a chance to get some tips - not only for survival, but for success and growth in your business, through the use of marketing tools that are indispensable.

How do I know this to be true?

Randy Kirk, author, business owner and creator of several marketing blogs, including Google Places Help and Content Marketing for Google, has written several business books over the years, specifically for those in the small business arena, including Running A 21st-Century Small Business, which has many positive reviews here.  

After owning his own businesses for the last 40+ years, you will find his marketing tips invaluable.  


Starting Your Own Business? He's been there.
Need to Know What to Expect? He can tell you.
Feeling Like Your Business Needs a Change?  Trust his advice.


He is currently working on a new book on business marketing, which includes 40 chapters (or issues), divided up into sections, which are relevant to the issues we face on a daily basis, in terms of exceeding survival and moving forward to success.
He welcomes all feedback, comments, questions and challenges.  

Enjoy this rare opportunity!

The Top 10 Marketing Fundamentals According to the Serial Entrepreneur and Biz Book Author Randy Kirk

1.  Setting Goals Is The Number 1 Marketing Fundamental by a Landslide  

2.  Strategies Are What Make Goals Come Alive

3.  Tactics Are the Third Leg in an effective Business Plan  


4.  What is Profit - How Do I Make More of That?


5.  Cost of Goods and Overhead Can Make or Break You  


6.  Nothing Happens Until Something Is Sold 


7.  Customer Service and the Ultimate Question  


8.  Business Reputation Online and Off  


9.  Hire, Train, and Motivate the Best People 


10.  The Quality Decision   



10 Marketing Secrets: How Do You Establish An Image For Your Small Business? 



11.   The Niche Your Company Occupies


12.   The Branding of Your Company


13.   The Territory Your Company Seeks to Sell Into


14.   The Demographic of Your Client Base


15.   The Expression of Your Personality as Projected onto Your Company


16.   Your Logo, Colors, and Slogan and the Impression They Make


17.   The Street View of Your Business


18.   The Brands you Carry Effect Your Company Brand 


19.   Online Personality Commonly Doesn't Reflect Your Business


20.   The Way You Answer the Phone Is Part of Marketing


Marketing Secrets Tutorials - Logistics Review - Key Stuff You Need to Properly Market Your Company in 2012.

  

REFERRALS BEAT EVERY OTHER METHOD AS A SOURCE FOR NEW CLIENTS, AND EXCELLENT QUALITY CLIENTS AT THAT. 

With #31 in the series we now move to building on that foundation with specific approaches to delivering phone calls, foot traffic, and online activity.  The goal will be to go from the most effective for the most businesses to the least effective.  Effectiveness would be defined as those things which provide the highest return on investment of time, energy, and cold, hard cash.  


    33.    Experiential Marketing


What new insights and tools did you take away from this amazing business marketing list?  Any ideas you'd like to share are greatly welcomed.

In case you missed it, check out 

Google Finally Rewards Quality Content Marketing - Writers Everywhere Must Celebrate!

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